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Using Marketing Analytics: I Do, Therefore, I ThinkI recently reported that The CMO Survey found companies expect to increase the marketing analytics portion of their marketing budgets by 60% from 5.7% to 9.1% in the next three years. This is a monumental increase especially given that marketing budgets overall have grown only 8.3% over the last two years. While impressive, the true mark of whether marketing analytics is going live up to its ...Forbes - May 18 03:03pm
Sears Explains Its Success In Content MarketingEarlier this week we profiled digital marketing execs from General Mills and GE on how they?re running their organizations like publishers. For our third and final installment in this series on content marketing, we sat down with Julia Fitzgerald, Chief Digital Officer, Fitness, Sporting Goods & Toys at Sears Holdings and Gilad de Vries from best of breed content discovery platform, Outbrain.Forbes - May 18 04:07am
Sears Explains Their Success In Content MarketingEarlier this week we profiled digital marketing execs from General Mills and GE on how they're running their organizations like publishers. For our third and final installment in this series on content marketing, we sat down with Julia Fitzgerald, Chief Digital Officer, Fitness, Sporting Goods & Toys at and Gilad de Vries from best of ...Forbes - May 18 04:28am
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